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Cheap real Ugg BootsRetailers are hoping Cyber Monday will continue the strong start to the holiday shopping season they saw on Friday. According to Adobe, which tracks the industry, retailers saw $640 million in online Black Friday spending as of 10 a.m. ET on Friday morning, an over 18% growth over the same period last year. More:It's on! Black Friday kicks off the holiday shopping season Sales made on mobile devices was a particular standout, representing 61% of website visits and 46% of revenue.

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Shares of Amazon, Best Buy, and Walmart were all up Friday, with Amazon stock rising over 2% mid-day Friday. “The big story this holiday season is in mobile shopping," said Mickey Mericle, vice president, marketing and customer insights at Adobe, in a statement. "Retailers know this is where the audience is now and are delivering better experiences. On both Thanksgiving and Black Friday, the gap between mobile traffic and revenue is closing. Shoppers looking for discounts are getting better at using smartphones to quickly close the deal."